Social Marketing is the future of marketing. With the popularity of Facebook and Twitter, Just to name the a few, It should be obvious why. Recently the Queen of England even joined Facebook. I doubt she is on it as much as my wife though. Facebook has over 500 million active users spending 700 billion minutes per month on the site. Yes, I said BILLION! Twitter is gaining steam with over a 100 million users growing at 300 thousand a day. Some others are Myspace, Blogger, Tribe, YouTube, etc.
You would think it was the sheer numbers of potential customers that draws marketers to social sites. Actually it is the ROI. If you are business person you know what this means. Return On Investment is what drives business. For every dollar you spend you want a certain return on that investment. Businesses that are successful have a high ROI. To stay in business it definitely needs to be in the positive. If you spend $10,000 in advertising on PPC to make $5,000 in sales you have a negative and unfavorable ROI. The beauty of social marketing is that it that the ROI is extremely high because the cost is usually FREE. The complicated part of this equation is that you measuring dollars of return against time invested instead of advertising dollars spent.
It only makes good business sense to market ALL the people using these social networking media sources. Just like anything there is a right way and a wrong way to market socially. Nobody wants to sit next to the guy on the airplane selling insurance. It is no different here either. People will buy but never want to be “SOLD”. This is especially true in the social networks. If a marketer is not careful they can expose themselves as wanting nothing more than to make a buck. You must build the relationships first and present the products to your followers as a personal recommendation from someone feel will give good advice. You do this by presenting yourself as someone just like them. The more they can identify with you the better your chances of successfully marketing your product.
It can be a little time consuming in the beginning of your marketing campaign. It could be a little while before you start seeing traffic. That is the only drawback to this form of marketing. Once you have your base of followers though you can start to really see the efforts pay off. Many get discouraged because they do not get the instant stream of traffic immediately. Be patient and diligent and you will see plenty of traffic targeted to what you are selling.
Since you have a good deal of time invested in getting the traffic you want to make sure you make the most of it. The best way to do this is to is to capture the potential customers information as they are checking out your product. This can be done with a squeeze page and some sort of opt in mailing list. The trick is to entice them to sign up. This can be free tips, information, or anything that might make them curious and motivate them to give you their email address. Once you have their email address the possibilities for future solicitations are limitless. Making your success limitless.
The one constant in this world is change. This is especially true in the world of the internet. It can be hard to keep up sometimes. It is important to change with it if you are going to make the most of your business opportunities. Who knows what changes are on the horizon but the one thing for sure is that Social Media is growing fast and has not even come close to hitting its peak. This is one wave you might want to get on and ride for awhile.
In order to move your business forward and to make a profit you cannot escape the need for taking a really good online marketing course. You may find it really hard to compete in the current economic climate without the necessary knowledge of the online environment.
On the other hand, once you understand the basics of what it takes to make money on the Internet you will be in a much better position than most other competitors. This is because there are so many businesses that do not realize the need for a proper understanding of internet marketing. Let’s look at some of the aspects that you would expect from a good marketing training program.
Your sales copy is the engine of your website. That’s where visitors are turned into customers. With good sales copy you will be able to make a business profitable. That is why it is important to fully understand all the various aspects of copywriting. Keep in mind that on the Internet people look at things quite differently from the way they do in the offline world. That’s why it’s crucial that you do not take for granted the role of this part of your online marketing course.
It is very important that your business builds a long-term relationship and trust with your potential customers. It is also very necessary that you have a way of retaining visitors who come to your website. Considering the fact that there are millions of web pages online it is necessary to keep in touch with them on a regular basis. That’s where email marketing comes in. You’re going to learn how to create a powerful newsletter that engages your readers and encourages them to visit your website and purchase your services and products.
Search Engine Marketing (SEO)
It’s no use having the best website in the world if nobody comes to see it. You have to find a way to bring visitors to your website. Most people look for what they want by using one of the major search engines. To get a good amount of traffic it is very crucial that you rank high for the keywords that potential customers use to search for your services. This method has the added advantage that it is much more affordable and brings in a higher volume of traffic than other sources.
As you become more advanced there will be other aspects that you also are interested in, such as pay per click, affiliate marketing and joint ventures. Choose an online marketing course that at least touches on all of these aspects in topics to give you a strong foundation on how to promote your business on the Internet.
If you are an online marketer, and you are on a budget, this plan helps you enormously to have a successful online business if you take action on it. That is what only 3% of marketers achieve. It is easy, but it needs diligence, persistence, perseverance, and determination. If you do not have any of these qualities just now, do not worry. You will add them to your tool kit as you go along, and moreover it is going to be a fascinating journey.
You want to use the free advertising methods as much as you can in the beginning, until you earn some money, and reinvest into paid advertising methods. Moreover if you implement this plan of action, you are going to build an online presence, which will then serve you as a strong foundation upon which you can go on building and improving your online business. Here is what you can do to build your online business, and have an online presence with a budget of $500 or even less.
Sign up with Trafficgeyser. They teach you from scratch how to build you list, educate them, and have them buy your products or services all through video marketing without having to sell anything. There are valuable resources and training in your Trafficgeyser Backoffice such as video marketing strategies, keyword research, online marketing in general, and a lot more. They distribute your videos, blog posts, content, and whatever you have to every directory on the Internet, and you will be on top of all search engines in a matter of months.
You could use YouTube and Tube Mogul as free video marketing strategies to brand yourself online. Customizing your YouTube channel is a great way to brand yourself, and show your subscribers/followers who you are as a person, and how you are different from others. You can design your YouTube channel yourself. In order to do that, you can Google “free YouTube designs”, and use the free resources on the Internet. Alternatively, you can outsource it all together.
Social media websites such as Facebook, Twitter, LinkedIn, and MySpace give a great head start, and get your name out there, if you use them the right way. With social media, your goal is to add value to those following you, and educate them, and not pitch them on your business opportunity or service at all. People do not like that, and those who do that.
Betternetworker is also a great website where you can socialize with other marketers, and build relationships.
You can set up a group on Facebook, and put valuable content on there. It takes some time for your group to catch on, and for people to get to know about it, and recommend it to others, but it is definitely worth it. You will be amazed at how rapidly your Facebook group becomes popular if you put value content on there, and serve your members in the best way you can.
There are some automation tools for your social media web sites that will save you a lot of time, but as you know, social media is all about relationships. So though it’s not possible to do everything manually, at least once the number of people on your list grows, but you can always give it a personal touch, and have a personal relationship with those that follow you, subscribe to you, or join you in any ways.
For your Twitter account, you can use Tweepi to follow and unfollow people. Also you can use Tweetdeck to manage your account, automate some tasks, and make things much easier. You can use Socialoomph to schedule you Twitter updates, and make your Tweeting pretty automatic.
Aweber, as you know, is an email automation service and it helps your business in many ways. It is a paid service, but you definitely want to use it
Register yourself with Aweber, and it will cost you $20/month.
Once you do a video, blog post, etc., you should broadcast it to all your lists on Awerber- you do realize that you should broadcast only the kind of content that is relevant to your list- and let them know that you have created new content. Also you want to publish your content to Facebook, Twitter, LinkedIn, and all the other networks that you have.
If you want to use free blogging services, you can use WordPress.com, and Blogger.com. They are both free, and rank so well in Google.
If you want to have your own domain name, host your own blog, and have much more control over your website, you can use WordPress.org. Here is how you can get a WordPress.org blog. You can go to Hostgator, buy a domain name, and have it hosted by Hostgator itself. They have great hosting services and plans. Then you can install a WordPress blogging platform on your shared hosting account from inside your website Control Panel in less than 10 minutes, and you are ready to go.
On your blog, you introduce yourself to your audience as a person, not as salesperson. Your blog is all about you as a person, and your goal is to brand yourself, and not your business opportunity on your blog.
Here is what you do on your blog:
Make at least two new post every week. Your posts should be short, to the point, informative, and well written. Remember that every post should talk to your reader about only one point and then sign off. About structuring the text, you need to break the text down to digestible chunks, paragraph, etc., so your readers want to read through your posts. You need to make every effort to make it as easy as possible for them to read your posts.
Put your affiliate links on your blog, so your visitors can sign up to different services through your links. This way, you will get paid if someone signs up through your links.
Along with your Aweber account, you will have an option to make web forms, and place them wherever you want. You want to go to your Aweber account, create a list, make a web form related to that list, and then place it on your blog. Your visitors can then subscribe to your blog through your form, and then be added to your broadcast list.
Article help you a lot in ranking in search engines, and you can link back to your blog through your articles.
You can start with EzineArticles, and then publish your articles to more websites as you go along.
Follow this plan for at least two months, and you will definitely be successful.